Field notes from an AI-native studio.

Reseller economics

How Vinted actually ranks, prices and sells — field notes for resellers.

GLP-1

Tracking, side effects and sticking with GLP-1 treatment.

AI studio operations

How an AI-native studio actually ships and runs.

SEO & GEO

Winning classic search and generative engines alike.

Shopify tariffs

HS codes, duties and cross-border commerce.

Trade estimating & UK tax

Quoting, invoicing and tax for trades.

Caregiver coordination

Sharing the load of caring for someone.

Furniture assembly AI

Voice, vision and the end of the paper manual.

every listing is read by two completely different audiences — most sellers write for one and lose the other

the listing was slow, so the sales were slow, so I lost heart — the flywheel that looked like laziness

listing doesn't fail because it's hard — it fails because *starting* is hard (the bag by the door)

you're not logging for today-you — you're leaving a note for a version of you who's completely forgotten this week

the thing that kills tracking isn't motivation — it's perfectionism (a record full of holes still beats memory)

the silent buyer never asks — your description has to answer the question before it's asked

the day listing stopped being my bottleneck, I started sourcing braver — and my shop finally grew

listing doesn't tire you out because it's slow — it tires you out because it's a hundred tiny decisions (decision fatigue)

your prescriber sees a few minutes every few months — the in-between is the real story, and only you can record it